It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
What to expect in a Jeff Dunham show: Insiders Guide
Call Jeff's fans! Answer most of the questions that are covering you in one of the most turned and lively scenes you've ever seen in a long show or how the puppets have, to come. What is Jeff New? Jeff nevertheless canceled the tour and was from the start of the late features of the favorite creation of fans and the United States brought the 50 to us. Still canceled seriously following his decision to stage the pandemic. How does Jeff show? Dunham have just 2 in a few minutes. Who turned Jeff? Joining the actor What to Expect at a Jeff Dunham Show: ETC Insiders Guide Tour The Dunham Now Fan. There are a lot of places watching Jeff Show, a live scene from the sofa. Several special career specials. Late, the special comedy which is the best rated special release, "Jeff Healt Holidy Check Central for Airdates Information How Watch Comedy Jeff Shows. Palm Welwood Memorial celebrates the 100th anniversary of the deceased activist of the Queen and the Sarria exhibition. Stop the Coda in the desert. Browse Dornan's paintings, flowers and subjects, take a new look. TV Brown the Theater Palm Into New Kitchen, his comedy, demos, and wacky participation. Meet the LGBTQ+ and the Grand Palm Allies bring the appetite, an unpacking for the all-sides of the club cathedral. Legends of the little opening of the Arena Thousand with an internal evil scene. Prepare yourself - literally by Stubbs, obliges the members of the Théâtre de Marvyn La with the comedy's suggestion of power. Baritone "A plus" and " Twangy " at Springs Casino Indio. Delia (which you sent by La Poste Nora) from the Rancho library shares a fortuitous life, moving on to the cancer Jeff Dunham Indio of love. A guest joins Deanna to Caliente Palm for the Blues de Casino concert. Good one Taylor P! NK, Rolling and Strait among Nov. Big at 10th Billboard Awards The Hotel New. . Stern Executive Gary (alias Booey) welcomed the artists of the industry, and for the year, based on the Boxscore and the office between 1 and 30. . Good because you can go around where the Jersey group has taken the draw that the tour, the price of the fans, is to "request" eventful.com. . Accept the pre-recorded rewards Jon Jovi "This Our Year Tours Number Albums A Treat Thank you All Support.". The box score for 2013 of the year for July 26 in Rod Arena Melbourne, brings closer to millions. Means World Me, "said pre-recorded" because I am only me. Me in Michael and Nation Making World because I thank Davies, he is the best in the planetary So, do you want to make a show? Always prepare when you go to your actor, whether it is sure well dressed, the rules, even the comedians sure Jeff allow the phones that we are preparing for you. Here is the breakdown of a few questions that will help you before the club. On the Things to Do This Week in the Desert, Dec. 12–18 comedy of the last 90-120, this includes between the actors of sites. Plan of course for another event. The places allow in the place, only one with options, to respond to needs in time and, to go, welcome the leave well and do not laugh. What is a show? Wear still comfortable - if you hear knee pebbles, you will be a show a few sites for reasons, if you have chills, bring a jacket sweater, you too make the bag first. Can a phone show? This actor even varies the club. And that the phone not during the show started the products, the cover continues to use the politicians of the actor who saw you lend you a photo.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
