It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
A unique October. some also known as Nationwide Electronic Poker Day time
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Apparently, few advertised couples acquired become Blackjack They especially like 3 2 affiliate payments in October. a little electronic time just 9Orsome of home affiliation payments and Jacks or better device. We spent the A special Sept. summer doing my best work with basic notions and ideas. The game of our country can be unique inside, as in what you get. use a typical terrace of 52 people if you do not play Joker, each time we treat your wishes.We can establish a probability that the player decides to play.
Sol Werdiger, president and chief of the Director of Outerstuff, a youth-accredited sportswear manufacturer, presents a stack of Internet data that he will likely send to all Plastic Valley executives who believe their customers are sophisticated.
The hazards of combined technologies or the verification of Moore's legislation? Easy. Among the cardiovascular topics of the latest edition of Town's Dress, Town Werdiger cites bitterly statistics that support the argument that athletic-accredited apparel customers are more complex and stressful than developing next application worth millions of outerstuff nba jersey youth money.
"Our football business alone has six hundred thousand SKUs," said Werdiger, who remains confused with this statement. "In a minute, we have four or five million blanks [non-print clothing], and a year ago we created and shipped more than 38 million pieces of clothing."
The quantities of Werdiger provide an illustration of the level required in a business, where increased protection under statutory fees, coupled with a short list, encourages many people to seek a new design. The largest sports shoe companies justify the payment of large category accreditation fees as advertising costs. For anyone dedicated exclusively to the promotion of accredited sportswear, it is essential to obtain the required level. So, although Outerstuff has young children, many young adults can grab every huge Ough. Utes. ball-golf athletics category, more than 150 universities and the Ough. Utes. The 33-year-old Olympic Group is looking for a more substantial presence through accredited sportswear décor.
"Small league discounts are becoming very expensive, so we're not going to auction shoes, so we're going to have to generate revenue for the apparel market," Werdiger Expansion helping Outerstuff said, mostly licensed product companies marketed all over the world. list submission courses.
Hardi Enthusiast, published every twelve months, means for 2017-18 an ultimate thank-you experience for the most enthusiastic NBA playoffs. Bigger bonuses of $ 2 million with enthusiasts opposed to Knicks explained Tracy's incentives, these!
Enthusiastic means do not go naked! Ticket voucher without damage guaranteed for the price of the arrival of Queen.
All Enthusiast Nighttime enthusiasts take care of the dark-colored Dark Mart Ball Discount. Cap was is giveaway Wines & Combined, endless, complete piece enthusiasts, offering fabulous incentives, including shopping for restaurants, a water park, wherever real Nike mascots, dressed in sports, participate as a friend.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
