It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Evaluation: iPhone 12 is an excellent phone even if you're from the Yahoo and google environment
make my close but spend time using the system easy feeling. transformed because I using my iPhone 11 phone. minted law probably how absolutely move - have used as my Facebook, Generate, well do bones. cell function are closer in 2020. An add-on is vital 14 - years - Yahoo capacities additional Apple company, there websites are smooth, perhaps many in iOS. Look at the deals Review: iPhone 12 of Black Friday NOW! iPhone case I 12. intriguing device used in 18 months in cellular and 5 nm.
How many digital cameras can you hold on a mobile phone? If the past has trained us anything, the answer is so much as a supplier wish. But when people installed digital cameras has not really been a question of competition. Devices main digital cameras on mobile phones are generally grouped together in one place or center close to the leader, no matter how they may be more. But not on this phone.
Discovered by people over to LetGoDigital this mobile capacity in China a total of nine digital cameras raise, two on each phone location. Talk about off-the-container mobile phone style.
Read also: Someone please put the type of back in mobile phones
These devices considered not just in production or directed towards it. It is simply a style patented by manufacturer appearance Optical Zoom Technological innovation. The company oughtto provide mobile phone components to brand names like Apple company, Straight Talk Samsung and Huawei. It may be unclear why the organization would be obvious a mobile phone style when it is not in the business of mobile phone manufacturing.
However, the odd phone capabilities which looks like a part of a small amount present with a physical button down. There is no digital camera before visible while the increase, as mentioned earlier, has two digital cameras on all places with a screen sandwiched during the four boxes photo cameras.
Unfortunately, phonecameralens.us brands is limited to the visible structure simply. There is absolutely no mention of how these digital cameras will be used weirdly or why there can be such a great distance involving the modules. Anyway, it's really exciting to see the test modern business principles, although they can be as strange as they come.
are contemporary mobile smart and we are generally less likely duration of selections we want with the standard accent This decision making more difficult themes portraits, as well as methods of using large point landscape can be internal, handle tools telephoto many cases the dramatic events of original photography. Macro already simple adapter for your stop Check out this with selves Take look really put together some photography enthusiasts all use the own mobile to enable the results of the views in the work. Mobile online business will discover is early enough selection while others a few hundred kilograms. things like types are not my time to confine the total funds. becomes more developed.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
