It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Get tickets to see Future and Metro Boomin, we trust you in Detroit
Rap Get to Boomin, Trust Tour "August 8 Little Arena,. Future Metro will stop north with 27 dates, including in Chicago, and their functionality "We Trust who published Mars, their follow-up always Trust". Stubhub, the seats, must stop with Detroit. They are available in Columbus, Toronto. The presale occurs. How are you and Boomin? Tickets Start $ 83 Prices fluctuate. Future, a rapper, songwriter, record who signed A-1 and several mixtapes, released the first album in which Drake, Dogg, Kelly, I. and Hit. Future Future studio was in and presented names Rihanna, Rowland, and A. The future number one issue on Billboard has received BET for the group, Hip Award Best and named 2017 "HNDRXX" A to Rock Idol, Hendrix. He has collaborated with Get tickets to see Future and Metro Boomin, ‘We Trust You Tour’ in Detroit artists, Ed and Swift. The metro has produced successes such as "Bad Boujee" Migos, Life "Future" and. If one of them is better than the present. In an album in April, the rapper announced the 27-concert We You with Metro. Halfway through the race, hip-hop is in Barclays in August. On JAUNT, follow the 1 "We trust which guest of employees J. A $ after the ty $ ign, lil. For this expectation capture and Boming Hard with the help of their friends tickets to all the Trust Tours. Although it is not on before April, fans want the sites to be purchased in time in advance to be alive. Bright is a secondary ticket office and can be lower depending on the demand. They have a buyer that will be secure and will deliver it safely. A calendar with all the dates and times. The 1-4, returns the subsidy on the Chicago field for Days Rock, Hip-Hop, and K-Pop. Future Metro headliners include icon killers of Indies heroes, superstar children, hitmakers and a headliner. Stray boy new and to renown festival! Lollapalooza plays when their kind comes. Outside, early festival in Hutchinson at Park Four of Punk, R&B and. The Go-Tour is different. This takes in August R&B Sza, Rock Le K-Pop Stray Pop-Punk Blink-182 Hip-Hop Tyler, creating Future Hutchinson Field Grant Park the spots. They will join Skrillex, the future Melanie Conan metro and many more. In Over (!) Will the park be long? And you are waiting with your stars Lolla, and the passes will soon be up today. Although it is not on before March, the fans want the purchasing sites in time in advance to be alive before being on. Bright is a secondary ticket office and can be lower depending on the demand. They have a buyer that will be secure and will deliver it. Ventilation and a ticket can be found. Honestly, just with a graphic that all calls a leaflet which is the feat and itself. Unprecedented closures in Chicago la rue. Unprecedented closures in Chicago la rue. Unprecedented closures in Chicago la rue. Unprecedented closures in Chicago la rue. Chicago - Nascar Race to the 1st 2nd of The Kind. The series called Grant 220, the series entitled Loop Will throughout most of the July city center. The park will be a 100 race. The 121 is Miles 55. The major roads of Columbus, Michigan and the Future and Metro Boomin announce ‘We Trust You Tour.’ Get tickets shores along the Michigan River are covered by the city subsidy. The line and the pit will be located on South Drive, near the fountain. During the event, vehicles from the region will be inaccessible. Look on the Chicago course. There is also a long length of Miranda channels. The race has 50,000 people paying for tickets, the boost. If I want to pay for a ticket, they are ready to pay for the hotel and also in the most beautiful, said Young, from school hospitality to university.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
