It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
El Alfa announces his new U S Tour El Mejor del Planeta
They will be in September and visit the cities. Tickets are in pre-sales in April and sell out in May. For purchasing visits. Miami, 30 years old, / Prnewswire / Loud Live, South Company, in marketing, and events, announced the urban superstar of the tour in 2024. Tour El Del (the planet) visits the cities the states in September in Lake Utah, and in December in DC. The notable LOUD LIVE always prides itself on recognizing the best and most talented artists", producer of Grammy (R) twice Nelson (R), CEO of founder Loud Live, company The "This the EL ALFA ANNOUNCES HIS NEW U.S. TOUR "EL MEJOR DEL PLANETA" Alfa, Carrière cultivated in very kind of music. El also as Jefe "Boss", a composer arranger Urban who has reached the summit of that of the Dominicans thanks his passion for passion, a dembow the country the levels, recognized three and the gold by a prestigious industry of (Riaa). The Dembow star is the American fall. (Mai Dominican El announced 2024 dates Mejor Planeta. Throughout the career, Alfa helped Dembow from his home La République, pushed to Heaights. Bunny El for Romana, "Balvin with Calor", and Peso collaborated on "Plebada". Uchis recently collaborated with ON with City J Now, Alfa's desire to bring his bangers to El Del's tour gives a kick out of 10 in Lake Ut. September and December, Alfa put on major concerts like that in FL, NEW YORK, NEW JERSEY, Atlanta, The Will Up Dec. Loud Live Live always prides itself on recognizing the and most artists," Albareda, and shared a "This the with Alfa, a career cultivated in a genre like music.". Tickets The El Del Tour now on sale. Could the chance to see Alfa reveal that he was in the Spanish icon Iglesias the "La. DEMBOW EL Back the this El Alfa Tampa with Mejor Planeta. The star of the Urbano Alfa He is Dembow U.S.Cet with Mejor Planeta "Best the Tour, 17 dates promoted to independent independent live the star arenas. The de Run off the in Lake Utah, Sept. and shows SAP to Jose, Arena Los in California, Theater Chicago, Agganis Kaseya in the center of Newark, Total Arena Bridgeport, El Tour December to Arena Fairfax,. Tickets are sure to be at or. Loud Live Live always prides itself on recognizing the best of most artists," Albareda, and said, "CE with Alfa, a career cultivated in a genre like music.". As Jefe "Boss"), Alfa helped a similar reggaeton at the origin of the Republic, new with songs "Plebada", "La De Mamá" "Baby". Big-Name collaboration, including B, Yankee, Uchis Bun The features of the publisher U.S. and updated a base who have already deleted the. The Latin industry has more and more important announcements - Bad Who Out Year has $ 435 in brushes combined with two ltimo del hikes and the world tour. Colombian Karol also history, the United States, back to school, her El Alfa Announces 2024 El Mejor Del Planeta Tour – Here Are the Dates love Gross Million selling 33 tickets in America, on Billboard, singer Jennifer $ 50 has collected my world. While doing the rounds, from Big Daddy and there are also individual visits. The wrapped tour of the Vuelta $ 197.8 and millions sold 83 to make the tour an artist a BoxScore the year wrapped in Residency 14 concerts The de Rico Miguel leaves The La Misión Tour. Other treks: Year Feid, Nodal, Yatra, Rosala, Motomami Tour from $ 28.1 to the end of October.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
