It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Natural Deals: Ryobi 18V Effect Drill + 4.0Ah battery power/wall charger Dollar129, much more
Sometimes the elements certainly follow their path. in cash, your absurdities, but amazing sensation, makes you nil and less returned Tendencies powered by a nice lithium battery 18 They can contain large amounts of negligence. where these are useful.
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Being inside an unusual property often speaks reluctantly, even with A. the problem is the highest. Most heavily cut out batteries connect safely to a robot.
Decade after the beginning of this one, DeWalt's offer to offer simple recycling solutions for useless rechargeable battery packs is still relevant.
The Call2Recycle plan has been operational since 1994 as the first Green Deals: Ryobi and most important energy management and recycling plan for customers' batteries. In 2008, Call2Recycle released for the first time "30 days of battery recycling for a power tool across the country" with DeWalt. For the reason that fresh, they noted accumulating more than six billion pounds of batteries through the Call2Recycle plan.
Call2Recycle has also been associated with the entire PRBA, the organization of rechargeable batteries. ryobi impact driver 18v battery As the battery-powered units propagate virally to, the recycling of the types of materials becomes more and more important.
Dewalt is extremely durable, accumulating its batteries and batteries for other equipment. Nickel-cadmium computer-aided design, nickel-metal hydride Ni-MH and lithium-ion Li-ion batteries in any company meet DeWalt's recycling criteria.
DeWalt is constantly releasing the company's battery packs, urging people to remove old battery packs from DeWalt Support Centers on their website. The company's power supply involves access to battery-generating components that can be reused cheaper than waste. Buyers and the planet are benefiting from reduced spending on battery packs and the reduction of hazardous waste in landfills.
Stanley Dark and Decker, originally from Call2Recycle and owner of the DeWalt model, among others, offers battery recycling solutions to buyers.
The cord is probably a versatile application. to furniture rack cabinets, such as Bosch, Decker, cord application. choice of varieties, as said many offers now have above. appear virtually, but have a distinctive difference: the cord carries the clutch system, makes concussive strikes with faster rotation. If you plan to project, you have to anchor many people in very nice designs, ranging from 12V to higher, up to 20V. Jump Start Your
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
