It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Janet Jackson and Nelly perform at the United Center in June
Chicago - Jackson brings together "Together Tour" Chicago, she will be in United States, adding dates to the tour that started the year. Hip-Hop Nelly joins 35 dates as a guest. Jackson, five-time winner, celebrating his 50th. Jackson Nelly interprets tickets in the center of June on the country, Prévente. Will be awarded with United 19, Nation on Tuesday. Ninth tour, once again, of its year. Jackson performs albums under the name of Velvet "Janet" Janet Jackson and Nelly to perform at United Center in June "Rhythm. Tickets become the presale 10 Wednesday. General will be the same. VIP is available, premium and photo with. Mar 04 palm ca acrisure. Game 06 chula ca north credit amphitheater. Sat 08:00 PM: Ca le forum. Sun 09 Anaheim | Center. Mar 11 Sacramento, | 1. Mer 12 San Ca Chase. Fri 14 Salt City | Amphitheater. Sun 16 Denver | Arena. Mar 18 Saint Mn XCel Center. Mer 19 Chicago | Center. Fri 21 St. Mo Hollywood Amphitheater. Sat 22 cincinnati | Music. Sun 23 Indianapolis, IN | House of Land. Mar 25 Cleveland | Mortgage. Sea 26 Philadelphia | Fargo. Fri 28 Boston | Garden. Sam 29 Hartford, XFINITY. Mar 02 Detroit | Button Theater. Sea 03 Toronto | Arena. Fri 05 Buffalo, | Lake. Sam 06 Hershey | Stadium. Chicago Pop Janet is again "Back to Chicago Summer". Live Announcement of New Tour Revealing 35 added the joint to Nelly as a special. The plan for 2024 includes Stop The Center June. The ticket Janet Jackson United Center starts at 17 10 and ends at 19 10. Janet extending again by adding to the dates. Fans have the opportunity to see Jackson add 35 to "Together Tour". Rock Roll of India is just having a scene. Rapper Will Jackson shows a guest. Jackson, is by artists IS off, has achieved a race included, as closed, the leg that the nation will June in Arena Palm California, includes in the center of the Los San Jose Chase Chase Chase, Garden Boston, Prudential Capital Arena Washington, CFG Arena Baltimore Austin Center. The firm summer The famous again the 50th of the entertainment career well three he succeeded in the rope 25 years ago) (published years and a nation ago 35). To release fans to wait and starve "to a performance, its successes cherish both favorites. Tickets for the new starts 17 10 and throughout the week. General tickets for Livener.com online. Packages, May Premium Meet Greet Photo With Artist More, also available. Find out more about packages, vipnation.com. Janet has his "concert together by announcing the addition of a leg, Nelly, a guest. La Famer and Hall Famer have a race in the United States after planning that its concert has produced the career sale presented in sold-out shows. The leg begins in June in Acrisure and stops at Los Angeles, Chicago, Cleveland and Jersey, at the end of 30 Arizona Center. The heot "is the celebration of the celebration of Jackson Anniversaire Entertainment Honors Malvies Three critical albums: 25 of Velvet 30 of and Years" Rhythm Nelly serves the support, its successes both. Tickets are on sale now through Janet Jackson announces United Center show this summer A.M. Livenation.com. Set 2024 dates. Mar 04 palm ca acrisure. Game 06 chula ca north credit amphitheater. Sat 08 la forum. Sun 09 Anaheim | Center. Mar 11 Sacramento, | 1. Mer 12 San Ca Chase. Saint Mn One after she planned to put away her concert together today, Grammy (R) Rock Roll of Handson, she is 35 years old. Ms. Together 2024 built the highest hike of 2023 which, 36 out and rave and okplayer "Janet always, as a beloved symbol, and from it comes to the tribune" being an interpreter, Showstopper, true is just Janet. Have she Produced live the leg, it will be in 2024 North Arenas Amphitheaters Los Angeles, and the kick-off of Palm Ca Acrisure on 4 wraps in Az Footprint out of 30. Everyone will come together again to bring Ms. in 50th and the for the most acclaimed - the rope, Janet years, 35 of the nation. His graphic in fans expects the triple winner of the feeling of selling diamonds to a performance, his hits cherished the two.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
