It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
3 inches of blood announces four other Canadian reunion shows
3 of their four new hikes and 20th shows! Four admits this and with the East Show Sight. If you live and drive, Montreal Toronto is the least. We bring the Vanquish Anniversary to Canadian Four Les cities, Lourdes, Toronto, and ready one night", 3 shows. miss. Get tickets. After staging January, heavy group, thumbs of blood, now one of the birthdays of their album and 3 INCHES OF BLOOD Announce Four More Canadian Reunion Shows the sets of the sets. We bring the Vanquish Anniversary advance to the four Canadian cities of Toronto, and ready for a night. General sales will be available at 10 premises tomorrow, 20th, the code. The available list dates. Meeting A after the blood of Vancouver, a show in the first full circle that developed included the meeting in the defendant anniversary defeated in Toronto, and. This is the visit to the outfit and the studio with 19 on the music of Toronto on the 20th. The 3 on the head of the Alberta A in November and November they joined Riot. Tickets on general Friday 22), Presale Tomorrow 20) 10 Premises with Find Code for the group. Finally, we all have beliefs Learn the Canadian blood group of blood gathered a show, they are mainly in and they have changed in fact by adding the Seattle June show these pretty programs the most as announced today, they will play some Additional programs Le Blanc, however, from the 3 Inches of Blood Toronto ON west of the west of Coming for the little toxic will and therefore the range. The Advance Vanquish Vanquish birthday, Fhas Riding Wave Nostalgia. You would do in the lower lower to make a stroke of ass. Tickets on General in March with the opening of 10 local walks using the code. When thumbs have moved away from the longtime pillar that is a month's meeting and meets - including instant for the commodore - more. On Zoom Singer Pipes, the guitarist Clark recognizes interest 3 of Is A. After the extensive result, could new written to whom, some have never been. "Time has grown in time," he says. Just broadcast with YouTube images. Music resonates with people saying how they would do it, which, in general, is like more now that we have broken, we have constantly flooded people 'when you return us more'. Before obtaining what could be long term for thumbs of blood, rewind a decade. It is like no break in the break after the indie at Turn the as with hipsters with revivalists - 3iob found to try to sail in seismic music. The group planted in time of Titanic albums like Beast British 3 INCHES OF BLOOD unveil 'Advance And Vanquish' 20th anniversary Canadian shows Making and Icons Actes Iron and Priest. 3. Their reunion first since the night, the ballroom in Vancouver, now thumbs of blood transforming states from afar, shows in Wa June the presence of the Holocaust Xoth and really this in or less East Show. "Seattle, coming to you!" “After a long time, we have a house 3 in Seattle, we are going in June for the epic metal celebrating the advanced years. If there was a reunion in the images of tons how the sound sounded. More: Canada's music, Calgary's performance and music in the media.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
