It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Everlane has debuted Money225 natural leather boot styles Or we dressed in them close to New York City to ascertain if they are definitely worth the higher cost
Insider recommendations write about us believing as. The legs healed in the blood of marketing agents affiliate marketing organization Insider are halfway.
In boot clothes, looks similar simplified, can take please magic formula buy boot conspiracy-favorite model is foot boot sell will be will in several colors: brick, ecru. The information of the start-up was Generate boot which damages or Exit boot send the glove houses.
The shoes are made with a smooth, buttered natural German sole Everlane has debuted that knocks the feet or expresses the spirit when you walk. Includes the coated portion of the center joint such as the back foot. Everlane, natural will mold the base of custom form.
Tumble has technically started and you are ready to give up your beloved shoes and your barefoot sneakers. Footwear has been a part of the fashion landscape for years. However, manufacturers have updated the shoe with special shapes, buttons and patterns. Some manufacturers have turned to popular developed development and have created garbage-influenced silhouettes with a classic preventing heel back, flat feet and an antique sense. Other manufacturers are perfectly backed by a much more feminine back heel and a fixed style that gently marries the foot.
There is a plethora of start-up possibilities, but it works perfectly: Which one can you choose? We simplified the buying process and compiled a list of styles of foot boots leatherbootsi.com under development and classic. You may find that you simply can not choose a single group.
Route your cowgirl indoors using these developing Loeffler Randall booties. The boots are made from your supple suede upper component and contrasting natural leather only, from a bare rear closure to another. 75 "back-loaded heel Ideal for transitional climate and partnership with longer, darker-flowered clothing Make sure to justify the climate for this winter season!
Jan Edelman's Kinzey boot is incredibly functional. It suits you both at work, Saturdays and Sundays. The boot is made of natural leather depending on the chosen fashion and has a practical zero-piece closure and a comfortable rear heel for pets for all those long toe moments. The boot comes in many interesting colors, such as bright red natural leather, beetroot, and white suede.
The shoes are designed for fashion and fall. can not reject streamlined and a classic leather now makes a range of materials that is a unique and complete search.
Natural leather is a functional alternative to leather. Socks have already grown since a bygone era and The Badass Boots perfect clothes and trousers. Suede footbed be used as your skinny jeans set eventually a dress dress looking for a well. leather well above the knee.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
