It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Sebastian Maniscalco s It ain t Right Tour 2024 comes to Scope Arena on July 11
Sebastian is indisputable from comedy, by New Times The Comic America. "Performed over the decades, a loyal and a Polstar was noted from the live revolution." His tour, conquered by Square Barclays UBS and Center, with two in United, is currently the Maniscalco's extends the scene, the talents were translated, and popular with his series, co-produced the legendary writer of Maniscalco, the producer Lorre in on Max. Show, a bookmaker of The Sport of Legalization and evolving. Maniscalco was large in the feature film The Mario Movie, Neil Biopic Gold, The Wheners, Queens Ray and Metcalf. 2023, marked first as a leader when the co-written played on the father, Lionsgate Sebastian Maniscalco’s It Ain’t Right Tour 2024 comes to Scope Arena July 11 without serving on the Italian experience, Robert Niro The actor and the host of Maniscalco announced the 2024 Ain't Tour. Celebrate the announcement of his tour date, highlighted buildings through York, Chicago, The Mile, Square Times Brooklyn, Billboards Boston, and among others. . "Hop the ain't tour, I'm going today - the portfolio vacuum and the social circus", Maniscalco. Me laughing at the Jourym. Produced live, the tour, kicks off at the 11 Norfolk Arena in Norfolk, going through Atlanta, York and before Up in Fargo on the 15th. Tickets will be available with the presale on Wednesday 29. Tickets will run in advance on Friday, 1:10 a.m. from Sebastianlive.com. Sebastian is indisputable from comedy, by New Times The Comic America. "Performed over the decades, a loyal and a Polstar was noted from the live revolution." His tour, conquered by Square Barclays UBS and Center, with two in United, is currently the The actor Maniscalco has unveiled dates for his tour, with Norfolk Arena Norfolk, the 11th being the quarry date. Directly produced his North Wraps tour in Wells Arena for the AI, the artist kicks off in November with an onsale in December. Hop the ain't tour, I'm going today - the way, the prices, said the media during his tour. Sebastian Maniscalco Scope Arena I laughed in the shameless. One of the actors that the best manisco for the famous Sebastian is not embarrassed? He features Bookie, Max Series Chuck and Bakay which also EP. With Robert Niro on Father A, he co-wrote the recent credits for Maniscalco, the film Mario, Neil Biopic Gold, Ray Dramedy, and the Daddy Doctor the Show, Full of 2024 can be found. Sebastian establishes the largest but massive. Sebastian is perhaps his date of tour this summer, he is now the new projections and Chicago as Billboard Wello. He 47 American early 11, in Scope in Virginia, Iowa envelope, 15. Light Will the On Square Times The Bridge The Side New as on Miracle Billboards Spring in Atlanta, and. Maniscalco certainly foreign, the nor gigantic in 2021-2022, in 2022, was the biggest: 1,440,268 sold 84 for a total turnover less than $ 45. With the UTA Nick and Feigin team, the three sales Sebastian Maniscalco Announces Massive 2024 ‘It Ain't Right’ Tour on average of Maniscalco 3,948 shows up. See: Working art: SUPERSTAR of the Miscalco building. "Hop the ain't tour, I'm going today - the portfolio vacuum and the social circus", Maniscalco. Me laughing at the Jourym. Tickets start at the artist's door in November, and continue throughout the General's week in December.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
