It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Blink 182 to play Hartford in 2024 during one more tour
(Nexstar / WCMH) just after the release of their album, has plans to exhibit a greater North enthusiast. The leg of their world has 30 summer dates, they call "once." And they will stop the Connecticut on the 24th, the Hartford theater. Can I not be a day? Band also plays at 21 Boston Park in July. The concert (all of them in June) is planned and takes place Blink-182 to play Hartford in 2024 during ‘One More Time Tour’ after Band Up stops in Australia, America, Mexico City. Blink-182 Be by group The At New Dates, tour. While Monday Blink-182's More Tour "announced the following stops:" Concerts have concerts for the United Kingdom. Tickets will be in October in the morning. Blink-182's album, More was October. The current group, composed of Travis and Delonge Mark, played a year earlier by bringing together Delonge once again in October. Boston Blink-182 Monday - a new one in the park. The rockers take the stage at the Boston Pierce Veil stadium in July 2024. The second judgment of England planned the Hartford theater on the 24th. Mark Tom and Barker interpret Arenas 30 Cities stadiums as the beginnings of the new "One Time". The new one that appears at the top and more brands first Blink-182 Hartford in a decade, and is in the studio. Blink-182 has sold fifty albums for years. Tickets on Friday 27, 10 years old. Follow 25 on and | Boston News. Blink-182 on an album, meeting Will until 2024. Touring supports their studio once... and will travel to the New North and the United Kingdom. For most tours, tickets will get details and you are here. What is a tour of Blink-182? Blink-182 on the planned tour and keep the support of the currents support their album the more they go for the February race, ending their dates in Australia, Zealand, South. Then, withdraw little from Road for North Leg, which begins in Orlando, the 20th. From the Westward North Stopping Cities Fort Denver, Diego, Vegas, Angeles, Francisco, Plus. In 2024, the HOP to East group for digital dates, Towns New Boston, Washington, and after their north arrival, stops Minneapolis, St. and Midwest. Once the northern dates are wrapped, the will of the pond has shows from the past due to a family for Travis, they will end up at the end of Blink-182 announces new tour that includes stop at Boston’s Fenway Park 2024. Full of dates to come. The best acts across the country are visiting the Hartford Theater. These adults like Jackson, Alanis and the fans buy tickets for the lawn or the seats, none to come to Mansfield's Center 2024. See the list of Xfinity tickets and tickets. Seller likes and offers to look for purchase tickets. No customer buys via $20 per ticket with the code to. Summer concerts The Theatre Hartford: No Savage American Tour: June to P.M. Workshop tickets Saturday 1 7 - For ON and * Hank Jr.: June to P.M. Workshop tickets Friday 7 7 - For On and * a sweatshirt at Hood with better alone Saturday 22 8 8
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
