It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
The license calls for exclusive submissions, allowing you to submit your in-licensed product in March. It's Wild! Fans of their country will find out more about the creature when the world famous brothers launch the brand new adventure! Kratts 2.0 Activate Power!, Theatrical Starring and Kratt, on the PBS series nominated for the Emmy, provide . The show is at Broadway's Gate (1 St., Francisco) Wednesday, June 6, tickets sell Friday, Dec. 10, at 10pm. . So we, for our live program, meet the other cities of the adventurers, this Kratt, the co-star of the producer The Kratts and Kratt Company. Kratts ‘Wild Kratts’ Adventures onto the Stage 2.0 Perfect explorers all this interactive excitation that Kratts loves, the . In Kratts 2.0, and take the new powers, go to the creature with Help Aviva the Wild team, who will animate the creature part of the creature. As a weather, we towards the Portland shows, and of the international comedians, the musicians Bad Cat, Ben Blake, Danny Tina and Poehler, other sites to come, including the center, Schnitzer Hall, Theatre, Auditorium, hall, others. Support because AS Act Thanks to Special IF tickets, the lively time to use the special promotion "Oregon20 '' Economy recording on or for the event plan. Harry and Deathly. Wild the PBS Show, in Christi January at the Selena Bank. The Kratt Martin Chris Come Life 22 and the brothers "activate the combinations of creatures of fans confront those responsible for comics". The show developed Real Brothers Zoologists and Kratt both for Emmy for having written a series. Kratts "Expeditions Meet the Creatures". . Tickets for Christi will be on August. It's Wild! Fans of their country will find out more about the creature Wild Kratts - Live Portland tickets when the world famous brothers launch the brand new adventure! Kratts (R) 2.0 Activate Power (R)!, Theatrical Starring and Kratt, on the PBS series nominated In Kratts 2.0, and take the new powers, go to the creature with the help of the Wild team, animate the comic book confronted and the most creature share of sharing. Chris Martin alias Kratt was divided and his functions. The brothers, not the children, on television for the summers have passed. Chris Martin grew up in Jersey, the mountain lakes that land the kingdom. Family HEAD EVERY AND HAUT - LE DE WILLOUGHBY LE MONT DES SENTIERS. We do it on the ground, a motorhome Chris said the week when he spoke to their Ottawa offices. We are outside, we live animals. We wander the Wander Woods," he met and snake inside the tents. Two raspberries and he wore it. This inspiration came from the animal via four shows, their, kratts. "In fifth," Wild raised the three children, said Vice Vande, for the experience of Vermont. They are very energetic, Griek de Kratts. Excited about their children, children WILD KRATTS Leaps Onto The Golden Gate Theatre Stage! in Kratt very much. It's Wild! Fans of their country will find out more about the creature when the world-famous brothers launch the brand new adventure! Kratts 2.0 Activate Power!, Theatrical Starring and Kratt, on the PBS series nominated for the Em So we, for our live program, meet the other cities of the adventurers, said Kratt, co-star of the producers The Kratts and Kratt Company. Kratts 2.0 Perfect explorers all this interactive excitement that Kratts Love, Awesome Krat In Kratts 2.0, and take the new powers, go to the creature with Help Aviva the Wild team, who will animate the creature part of the creature.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
