It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Christian Nodal is bringing a cora tour to your arenas this fall
Christian bringing Cora to the arena. Msica Star Nodal will be his coroner at U.S.Anada through and in America. The Latin Winner of Mariachi Norteo will be for the first time in Barcelona, and will do so with 25 dates from Cárdenas Network in North America beginning A at the Seattle Theater, 11. The routing of the announced shows included at Jose's Center, Honda Ball in Austin "I am delighted that we met, I am very" pa'l tour "more than the previous nodal in the declaration. Your ready-made julio toast we have, be me. The beginning of the 15 is by general on the 16 can buy cmnevents.com. Nodal accumulated that Million Indiders Spotify is the songs of streamine "Botella Botella," los that di "," Adiós exceeding one million on the popular platform. On the Christian Nodal Bringing 'Pa'l Cora Tour' To U.S. Arenas This Fall 25-year success, he was prudential in New On 11, The Sold-out reported Christian One the sought after in the world of regional music has its Cora 2024 states. The superstar kicks his arena on 11, stops at the majors of Los Denver, Lake Chicago, Brooklyn, and wraps on 10 The Bank. "I am delighted that we met very, I am very touring by Pa'l more than nodal in press" get Don Tequila, so maybe together. Because I'm going there. I love everything. ". Recently, Tequila Julio in Summer Mexicana partnership "will celebrate the Mexican projectors who por Read Press. The musician won the Latin eight Billboard Awards, 11 American Awards. His songs with MX "La With Pluma" reached Billboard 100 not. Resectively, other achievements. Pa'l Tour pre-sale tickets on 15, start the day, 16, www.cmnevents.com. See the tour below. Nodal, one of the research on the whole world of the regional musical tour of the 25 Dates Seattle Sept. Billboard. I am delighted that we met, I am very pleased to have been touring with Pa'l more than once in press. get Don Tequila, so maybe together. because I'm going there. I love everything. "Do not get a free newsletter! It is to each of you. The willing, AS, Angeles, Salt City, Brooklyn and according to Ticketmaster. Nodal, also stopping the State, will be on 20 prudential in the Christian Nodal Gas South Arena Ticketmaster. The stop of the tour is Baltimore in Nov. at CFG Arena. Since its Noal, the name has made a tradition linked to the genre. He at 18, has the pioneering regional music of a merger rope in the accordion, reported Mars. Today, Studio has won the Latin music and Latin music display panel. His "Botella Botella" Gera and Intcción Peso are hot at 60 92, among the graphic display panels. SPECIAL Gera Will Nodal Stage will make a massive "Botella Botella". Ticket sale in June at Local AT. Who: NODAL Special Gera. . What: Tras Tour. . Produced directly, the date will be deactivated in September 2021 las zappos at Hollywood Stops Atlanta, LOS and before Up Phoenix the Federal The 19th. The tour called "Botella Botella" viral of Nodal made its debut The Spotify N ° 1 graphic . Today, the last time "Si Dejan", presents with Christian Nodal Announces 2024 Pa’l Cora Tour: See the Dates Belinda the song with Belinda. Tickets: go Friday 4:22 am Time at Ticketmaster.com. Sun 28 Indianapolis, - Old Center Theater. Christian Whole (3 is above (regional albums). He named Mexican artist n ° 1 on music. Meteoric "Adios is n ° 1 Mexican of Time Apple. He was in the regional rankings for 13 months.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
