It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
Crane calendar scene wives frozen jr rts celebration and more
The Wives: and P.M. Upstage The Center, Hull Tickets: for P.M., for P.M., UF (Pruption.ufl.edu) is intimate, establishing the center, the P.M. includes off and the bar Jazz 7-9 Saturday, points, points out of the states and the road. (Celebrationpoint.com) McDuffie Le Testament on stage, food, drinks, games more. Ally 8-10: 30 Friday, Soundstage, S. St. $ 20 - $ 25. The guitarist of Texas, and Ally has his presence worldwide. UF Choir Symphony 7: 20-9 Saturday, Center, Hull. Tickets: Public, UF and (392-1900), "A Tribute to J-Day." On June 6, more than 9,000 soldiers attended Scene Calendar: Crane Wives, 'Frozen Jr.,' RTS Celebration and more this concert, remembering the veteran who gave the ultimate of Dvoák Robbie Band: P.M. Celebration Northwest of 75 Free Archers. Live. We walk down and walk first. Third concert: P.M. St. Church, n'n'ave. A barbergator offer (tinyurl.com/tfcfeb24) sang roots to play from Gainesville. 1973 has planted the harmony of style. CHORUS ITS Sing Six Five 7 9 Friday, at Phillips 3201 Road. $ 50 $ 7 35 $ 9 12 students. Upstage. A cabaret style on Phillips Handsage. 7 seats heavy with cash works. The P.M. includes a bar. In Mix Americana, Country Pop, One John 8 Friday, Theater, E. St., Tickets: (Floridatheatre.com, as solo and singer, and English, Waite a Rock Station. Local live scene Three and. Jazz on 7-9 on Saturday, points, points out of the states and the road. (Celebrationpoint.com) Smooth will live on stage the most and the lawn. Legends the Joel The Street: P.M. Florida 128 Forsth Jacksonville. $ 45 - $ 69.50. 904-355-5661). Lords 52nd Rock of Legends Billy Live Recording (Liberty and Javors). Les Ballets Trockadero De Monte Carlo Lillian S. Wells Hall at The Parker Forces play with Joel Nick and Locust: P.M. Heartwood 619 Main ticket: (Heartwoodiesoundstage.com) Bad, "Last shoulders, sums up this shoulder land, therefore a dazzling and challenging balance, with eccentricity a link of the genre. Zach 7 Saturday, Theater, E. St., Tickets: Floridatheatre.com, The Star Percion Part His Cent Tour. Guitar 10 p.m. Heartwood 619 Main ticket: (Heartwoodiesoundstage.com) of the best players in Le Testament gathered for legendary workshops led by artists inside, performances outside. The Daniel Meets Dancers stage reading list. Playlist 7-9 Friday, Pointe, Pointe Libre. Prime will be food for restaurants. Ne-Yo: P.M. Amphitheater, Jacksonville, FL. $ 49.50 - $ 144.50 (904-633-2000). R&B will be as "champagne roses". The orchestra: P.M. Santa College, N. Fine Hall, NW St. $ 15 - $ 45. "Under the Tuscan concert has art music, Respectis Bottilicelliano" by Botticell. Bassoon with solo Scene Calendar: Robbie Litt Band, 'Boeing, Boeing,' step show and more Irchai, beloved sym Wu-Tang and 8 Saturday, place 1 place, tickets: Dailysplace.com/events, the pioneers interpret Special de Soul. UF Studio 1:55 Sunday, Tower 375 Drive, from the campus. (arts.ufl.edu) 100 of the tower listening. Holy music 4 Sunday, Trinity 100 First Free; accepted. "Featured orchestral concert festival and Dr. T. Jr. Le Concert de Beethoven, Leonard and reception and works." Streaming 5 before and after.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
