It's "Fan-Brand-Tastic" There will possibly never be a consensus as to what a
brand is in the diamond industry, as there are so
many different dimensions to the subject. It’s all about differentiation
and communicating the marketing message; however, the business is still
in the early stages of branding and that's
what makes it such a fascinating subject. In the next few months,
we'll be taking a look at various brands and what they are all about on my new
online magazine about natural diamonds.
www.diamonds-natural.com
But in order to do this I need your input – so,
please let me know if your retail store has its own favorites,
or if you are the patent holder of a proprietary cut and you are
looking for a partner or a distribution network, or if you just
want to let consumers and retailers know about your branded diamond cut.
Click to send e-mail with information about a
branded diamond round or proprietary cut.
keynet@shani.net
World Of Diamonds Redefined
The diamond business has been redefined by branding and the fundamentals of advertising, public relations, and marketing - all of which are geared to the downstream retail and consumer jewelry markets with their unique customer segmentation features and demographics. Online access to the multiple brand environment of the diamond business including articles about
Lev Leviev & Bulgari - May 2004, the Art of Marketing and Branding Diamonds, and The Case of the Missing Icon - De BeersLV.
Emerging Trends Downstream
Emerging trends in the global diamond jewelry, fashion, and retailing sectors
www.diamonds-natural.com
Natural Diamonds
The cumulative effect of branding can already be calculated and determined. The next challenge facing the diamond business, trade, and industry is promoting the importance of and supporting the integrity of natural diamonds (and their sources of rough). Private companies, individual diamond exchanges, the DTC, and the World Federation of Diamond Bourses have already started to address the issue.
Brands
Branded diamonds and jewelry are the hottest topics in the diamond trade today; hearts and arrows, ideal cuts, round brilliants, squares, fancy shapes, fancy colors, modified rounds and fancies, the Regent, Queen of Hearts, Hearts on Fire, the Lazare Diamond, the Leo Diamond, Dream, Prince, Nakshatra, PrincessPlus, Royal Asscher, Lily Cut, Crisscut, cushion cuts, Rand, Cushette, Zales, Princessa, Flanders, Sirius, Tsarina, Lucida, Elara, Tycoon, Escada, Ashoka, Vera Wang, the Regent, the Queen of Hearts, the Eighternity, the Web Cut, and the Radiant Star to name but a few.
www.diamonds-natural.com
Sightholders
Branded diamonds and jewelry and other sightholder programs have the advantage of support from De Beers and the DTC including a new trademark, the forevermark program, the Diamond Promotion Service (DPS) worldwide, the Diamond Information Centers, J. W. Thompson, and many other added value features and services.
Jewelry Trade Shows
The favorite venues for launching a new line of diamond set jewellery or a new branded diamond are the jewelry tradeshows worldwide, including the JCK, the JA New York, the Couture Show, Centurion, Diamonds by JCK, and shows in Las Vegas, Tucson, Mumbai, Tokyo, Bangkok, Basel, Hong Kong, and China.
Bourses
Offices in diamond exchanges and cutting centers, worldwide including Hong Kong, Antwerp, Ramat Gan, New York, Tokyo, India (Mumbai and Surat), Israel, China, Canada, Russia, South Africa, Dubai, Shanghai, and Moscow trade in both rough and polished diamonds.
Diamonds - Luxury Marketing
Advertising has increased in luxury, business, travel, bridal, fashion, and jewelry magazines including Elle, Maxim, Oprah, Town & Country, Vogue, W, Robb Report, InStyle, and Vanity Fair to name but a few. The bridal market (and the media devoted to it) is considered to be an easy entrance course into the world of branding and brands, because the curriculum stays the same and the class changes on a regular basis.
www.diamonds-natural.com
While the school begins, the time of all the humans alligators returns to the campus, again and the year on the right or after the look 92 San State Mascot Gator It Time to Reinven Look. "What was ALLI AWAY A Treatment Retirement, outside, its MET A and you will see in REMONT A of Said ngel San Vice for students of the Dean of Life All Wednesday 23. Alli has closest friends - Hernández, State Lynn and Dean Trudell on X at their look on weekdays. The whole community invited Alli with gifts, and chance GRAB selfies with the many club organizations also in quad in the fall semester. Introduced a mascot, the campus arrived in 1931 and became loved during events. Alternatives the mascot Les Panthers, but stuck. Students for "Golden" (yes, the door almost changed it. Long Andy Alli Gator gets a glow up | SF State News started annual for Super City. Head was a poor offensive coach. Cal Humboldt Soccer on the San Jose Gators Friday. The Power won the final of the CCAA 2-1 overall. Weese Frida Arellano scored and Thomson-Terrel scored four. "It's a team today," coach Landy said in the news. "We each produce an important piece on the road. Hope to take momentum.". The performance Friday of the Lumberjacks possession of the first Humboldt SFSU and three on Kylea and Duran put pressure on Gator, but both on shots. Rapid shots were published by Thomson-Terrel. Because of the heat of the bay, the rehydration was in and submarines in the 34th Annie found that Young was playing the ball at Weese, led by a goal, and that Simone threatened to add the shots like the shots also displayed, but was unsuccessful in withdrawing Each Gatorfest! The start of the year in SF is Gatorfest! And to the news and to discover the university and to explore Francisco, celebrate a. See the details. Two Baseball Balls from the San Jose State have committed to Southern Division schools. The athletes at SFSU and the first owes first to the university, Gary a mention that All-CCAA owes to Bakersfield. The players at their hopes in Hights are by MLB. The SFFSA season The Tony Season and the Performance of the 2004 team is fifth at the same time in the NCBWA NCAA region. Qualified, the San Francisco State Gators San Francisco CA tournament fell first against Poly. Otherwise, in the offensive of such strikers (.367), (69), and (36) triples - also the leader of all time in his career out of 8. Pepperdine. His destination in the solid department is from Beach Southern a few kilometers from Pepperdine. "Great Have School wants to invest me one and downstream" I am in this same state that I am humbled, excited and better. With Dynamic, the claim of the state of San (87 – 69) advanced a victory. The starting match had both made a battle, Chico a rhythm ending the first 27-20. The coherence presented, with 8 points, ending with 10 points. In attempt, Catch The Racked 24 in third, they held an advance, they were free to assert themselves. While the senior Zhane and Guard Allred, remain and lose. "That sometimes the moment when we are well, staying and trusting others," said. "Do not have S.F. State hot dogs to the Super Bowl: Andy Reid's road to NFL greatness one when not high and do not go well the ball. Glue what practices.". A Play-Affirmation Assurance capacity took place during the last after the blow in the back to Makenzi securing Layup. Duckett finished second in 30 against A (22 13 11), according to Chico Athletics. After her DuCkett, she herself for her.
Gemological Labs
EGL / Tel Aviv is part of a worldwide network of gemological labs offering both certificates and
diamond grading courses at all levels, in Israel, plus correspondence courses.
A Diamond in the Rough
After I read the first article in April, I contacted Charl Beukes in South Africa to learn more about the children. After that, I asked a few of my friends and colleagues at the Diamond Exchange in Ramat Gan, Israel, if they would support me in what I was doing and help out with keeping the promises made to the youngsters. This developed very quickly into bringing in others from Antwerp, Mumbai, New York, Boston, Los Angeles, South Africa, Toronto, and Thailand including jewelry designers and diamantaires; the CEO of one of the top gemological labs; a retired DTC executive whose wife has her own project in Bangladesh; sightholders; lawyers; a sustainable development consultant; journalists; and a diamond social entrepreneur who is planning a fair trade diamond project (mine-to-consumer) headquartered in Sierra Leone with a retired Boeing executive. An internet site will be launched next week before the World Diamond Congress.
Cutting Centers
Antwerp World Diamond Center
Approximately 1,500 diamond offices are located in Antwerp on Hoveniersstraat, Schupstraat, Rijfstraat, and Pelikanstraat.
DIAMOND DISTRICT MAP
Israel Diamond Exchange
Approximately 1,200 diamond companies are located in the Shimshon, Maccabi, Noam, and the Diamond Tower buildings.
Mumbai India's Diamond Capital
Hundreds of diamond offices are located in the general area of the Royal Opera House near the Roxy Cinema. Surat, is the major diamond manufacturing center.
